jump to navigation

IxDA F2F: Inputs, process and outputs in interaction design April 8, 2008

Posted by psychobserver in Hong Kong, IxDA, Strategy, Tools, Usability.

I have been a bad blogger! I started this post more than a week ago, and I only post it now… mea culpa!

Last week (two weeks ago now) we had another meeting with fellow IxDA members. This time we tried to set up a discussion instead of just socializing randomly and it seems that it went pretty well. We split the 8 people we had in two groups and chatted for a bit. The idea of the discussion was to cover the inputs, the process and the outputs that we use in our current design-related jobs.

While the first group of 4 people focused on specifics about the processes and the deliverables used, in the group I moderated we spent most of our time exchanging stories and discussing the environment and culture in which we work here in Hong Kong.

I especially like to discuss the Hong Kong user experience environment, because we are all struggling to get people to recognize our work here. Most stories practitioners exchange are about how difficult it is to get their manager or client understand the point of interaction design or usability. So the question is: “Is there any secret weapon to be successful in such an environment?”. Well, we are all still trying to figure it out, but let me try to summarize a few points:

Cultural Differences

The first very important criteria is culture. If you are working in a very “local” (meaning Chinese I guess) company, you will have a hard time. “Local” companies have a very top-down approach to work where subordinates do not ask questions, they execute. In this environment, designing interactions, which require developing a good understanding of users and business goals, is very difficult. A tip that some of the people in the discussion raised is to play on the lack of understanding of the people around you. Lack of understanding usually creates greater freedom; so just do your job as much as possible the way you think it should be done, choose your own deliverables and focus on showing the value of your work. Do not go head on fighting against corporate culture.

Take the Time to Educate

If your company has already some understanding of the issues, then continue to educate people around you. Involve them in decision-making. Make them feel like they are making decisions themselves based on your deliverables and inputs. Work on clear deliverables that other teams can use. Education is a very slow process and can be frustrating, but it can lead to great results and get people to really see the value of interaction design or usability. Integrating your deliverables in decision making is key there… after a while other teams will request for your deliverable to make decisions.

Be ready to become the “problem solver”

Starting to ask questions is dangerous. In some cases, once other people identify you as the critical mind of the company, everything will get thrown at you. Whenever a tricky decision has to be made, you will be requested to help. You will become the person who “thinks about stuff”. Be ready to take on that role for a while at least and face the consequences. Don’t forget along the way to protect yourself and involve others in decision making… or you will not last long.


Networking in critical in all areas of business and it is even more so in Asia. A good network within or outside an organization will greatly help. Most business deals here are made with people who “trust” each others, meaning have a personal relationship. Focus on keeping good relationship will make your work easier (and harder at the same time, see paragraph above).

Anyway. The conclusion is that there is no silver bullet to solve the usability/interaction design/user experience situation in Hong Kong. From the discussion we had, corporate culture is the main factor affecting all this. As long as companies do not care much about their customers and bosses are only interested in having their ideas implemented (regardless of business sense), interaction design will not flourish fully. Let’s hope the corporate climate continues to evolve in the right direction…

Concept Models – Dan Brown’s presentation at Interaction 08 February 26, 2008

Posted by psychobserver in IxDA, Tools, User Experience.
1 comment so far

Experientia has posted a list of all the presentations made at the IxDA Interaction 08 conference with synopsis and videos. That’s a nice little source to spend rainy week-ends…

The first video I wanted to highlight is the one by Dan Brown about concept models (watch it on Brightcove or get the slides on Slideshare). That video had a big impact on me, as it made me basically put a name and reserve a space for an activity I was already performing in my projects. Without really making it formal I have been drawing concept models for most of my projects somewhere in between research (when we can actually perform any) and wireframing… or after… or at the same time…

That was the problem. Concept models had no timeframe and resources allocated to them, but somehow where necessary in order to formalize the solution that was being developed. From now on, I will dedicate specific time after research to working on these concept models whenever appropriate. I feel like a gap in my work process has been addressed here!

I have also started to read the book “Communicating Design” by Dan Brown. Although a bit too basic in some respect, it does a good job as a checklist to use during projects when you want to make sure you are on the right track and want to manage your project efficiently.